About the Company
& MARKETING provides an objective source of information and
guidance. We have worked closely with multiple FPGA & EDA
manufacturers creating new products for timing driven
Synthesis/Compilation, Simulation, and Automated PlaceRoute.
In 1990 Dr.
Donald Soderman organized a group of industry experts as ASIC Design
& Marketing affiliates, offering their combined expertise for
This group has
helped engineers rapidly incorporate new FPGA hardware in their
products by providing assistance in software simulation, synthesis,
and FPGA/ASIC IC implementation.
& Marketing has provided engineering and marketing assistance to
AT&T/Lucent Technologies, IBM, Motorola, Quick Logic, and
numerous Electronic Design Automation developers, as well as
multiple system product companies using ASICs, FPGAs and CPLDs.
has held marketing and engineering management positions at Cadence,
C-Level Design, Xilinx, Intel, LSI Logic, and IBM. He was chairman
of JEDEC Gate Array and other industry standards committees. He has
multiple patents in semiconductor device structures and EDA
"C-level" design software. He has been session chairman and
organized/presented at many IEEE Conferences (Custom IC,
International Solid State Circuits, Integrated Circuit Computer
Aided Design, ELECTRO, COMPCON, WESCON, DesignCon, International
Verilog Conference, and FPGA Configurable Computing Machine
Conference) and Computer Society Workshops.
has provided expert testimony in multiple patent and ASIC business
& Marketing is located near San Jose, CA, headquarters for many
CPLD, FPGA, & EDA companies in Silicon Valley, and does business
To learn more
about how ASIC Design & Marketing can help you develop products
with ASIC & FPGA hardware, send email to